Leaving a bright legacy with every project.

Struber worked with Service Stream, and their strategic partner Boral, to understand their unique values and strengths to map out and develop the brand identity and winning themes that were core to the bid strategy.

After populating CVs and case studies with information from existing sources, Struber engaged directly with personnel from across the business to create and update CVs, develop and re-draft case studies, and capture valuable information and content from previous submissions.

Downer partnered early with Struber to pull together a strong bid team and manage all aspects of the EOI and RFP delivery. Together, we developed unique selling points, win themes and a narrative and offering that demonstrated an exceptional rail and signalling upgrade solution in an innovative bid response.

Struber created a visual brand that took cues from the three individual company brand elements and better supported the key messages of “thinking big for BNE” and “a human experience in a cultural landscape”.