After populating CVs and case studies with information from existing sources, Struber engaged directly with personnel from across the business to create and update CVs, develop and re-draft case studies, and capture valuable information and content from previous submissions.
"Struber are superstars, talented writers and just get it done. Without Struber’s support, we wouldn’t have been able to get anywhere near the results we achieved."
Katherine Howson
Proposals Manager
The overarching objective was to create a ready to use bid-library for our client.
The client specified the case studies they would like prioritised, the CVs that were most urgent, and the project tender documents that they wanted relevant details extracted from.
The major challenge for Struber was getting feedback or information from busy engineers/project team members.
We overcame this problem by populating case studies/CVs as much as possible before reaching out to project team members so that they only had to provide minimal information.
We also worked with CV nominees to complete new fields in the Downer template, e.g. ‘achievements’ – calling nominees and interviewing them about their achievements, challenges they overcame on a project, etc.
The tactics we used to create a comprehensive bid library for Downer included:
Tracker
Our ‘bible’ on this project, the tracker kept track of all the collateral we were updating/creating and the phase the collateral was at (e.g., with SME for checking, awaiting headshot, etc.)
Pre-populating
An additional tactic was the way we populated collateral before asking for project team assistance. For case studies, we searched online and in Downer’s SharePoint folders for information that could assist us (e.g. Award entries, tender documents). For CVs, we used Downer CVs and LinkedIn, plus personal CVs where required.
Interviews
We interviewed some of the CV nominees who were having difficulty articulating their achievements on various projects. Struber used a range of questions about challenges, wins, and innovations to draft responses.
Struber worked hard to complete:
- 38 CVs (many from scratch)
- 71 project sheets were completed
- 11 bid submissions were searched for 64 different topics, with the outcomes extracted and saved in relevant folders
All collateral was transferred into the new Downer template.
Downer was provided with the tracker and links to all new content.
