The Gold Coast 2018 Commonwealth Games presented an extraordinary opportunity for Southeast Queensland, uniting communities, creating global awareness, and showcasing the region's capabilities. For local businesses, however, the event was set to bring substantial challenges, particularly around increased transport demand and the need to adapt to the scale and complexity of the Games.
Struber, leveraging extensive expertise in stakeholder engagement and strategic planning, led the "Get Set for the Games" Travel Advice for Business Program. This initiative empowered local businesses by equipping them with the tools, knowledge and strategies needed to successfully thrive during the event while navigating potential disruptions.
The scale of the Commonwealth Games was colossal. Key pressures included the expected surge in public and private transport usage across Southeast Queensland and its potential to disrupt everyday operations for businesses. Stakeholders faced uncertainty around logistics, infrastructure strain and efficient planning for the event's duration.
This was compounded by varied levels of preparedness among businesses and community stakeholders, creating further complexities in designing and delivering clear, actionable solutions. Additionally, the need to shift behaviours and foster collaboration across sectors added layers of intricacy.
Struber was tasked with not only tackling these challenges head-on but also turning them into opportunities, building resilience and readiness across all affected parties within a tight timeframe.
Struber took on the challenge with a carefully strategised and flexible approach, combining innovative techniques and clear communication to deliver impactful results. With comprehensive workshops, digital learning modules, strategic partnerships and agile campaigns, Struber's efforts directly contributed to the smooth operation of the Commonwealth Games, empowering businesses and communities to not only overcome challenges but to thrive throughout.
- Business Readiness: Thousands of businesses received customised advice to ensure continuity and readiness during the Games. Workshops and accessible online modules delivered real solutions while fostering collaboration.
- Legacy Opportunities: The Department overseeing the Games’ legacy benefited from Struber's frameworks and strategies, paving the way for sustained community and business growth.
- Collaborative Success: Over 100 partnerships were established to adapt and manage event impacts, enhancing outcomes for transport, freight, and logistics.
- Operational Excellence: A 24/7 support system provided vital guidance to businesses during critical periods, keeping operations seamless and stakeholders reassured.
Ultimately, Struber’s role in such a high-stakes, large-scale event cemented its expertise and positioned the organisation as a critical partner for future events, including the Brisbane 2032 Olympics. By addressing complex challenges with bright, balanced solutions, Struber’s frameworks not only ensured the success of the Commonwealth Games but continue to provide insights and innovations for landmark events to come.
Struber’s ability to inspire collaboration, refine strategic priorities and deliver impactful outcomes showcased the organisation's strength in managing tough challenges and creating lasting legacies.
