Leaving a bright legacy with every project.

Canberra Light Rail is the ACT’s biggest infrastructure project that will underpin Canberra’s integrated transport network, completing the north-south spine and acting as a crucial enabling project for light rail to be connected to other key areas throughout the city. Over several years since the project's inception, Struber has been engaged in various stages and with government and private teams to support the delivery of the Canberra Light Rail (CLR) project.

Struber developed a three-phase long-term strategy to achieve legitimacy and credibility for our client’s residential development proposal. We worked closely with our client to roll out the first phase. Our approach was designed to take the community through the social license journey, moving from rejection to legitimacy and credibility.

Struber created a visual brand that took cues from the three individual company brand elements and better supported the key messages of “thinking big for BNE” and “a human experience in a cultural landscape”.