Struber developed a three-phase long-term strategy to achieve legitimacy and credibility for our client’s residential development proposal. We worked closely with our client to roll out the first phase.
Our approach was designed to take the community through the social license journey, moving from rejection to legitimacy and credibility.
Struber re-positioned the project, encouraged community input for negotiable elements, and communicated about non-negotiable elements to involve the community and understand concerns and opportunities.
The first phase of engagement included the following tactics:
- Three pop-up events with options to provide feedback and vote on key elements such as green space and community facilities
- Hosted a site tour with community leaders, Council, environmental specialists, and local media
- One-on-one interviews with 15 key community representatives/groups and engagement with State and Local representatives
- Updated website look and feel including DL flyer, information about drop-in sessions and online survey
- Distributed three updates via Electronic Direct Mail (EDM), DL flyer to 5,300 households and engaged local businesses through face-to-face letterbox drops
- Development of creative suite with 12 new materials, including a project brand, culturally and linguistically diverse translations, fast facts, design, and community net benefit insights
- Established and managed a dedicated project hotline, email, and web landing page.
As a result, the updated proposal masterplan will consider multiple community perspectives, evidence-based engagement, and community considerations that will drive the negotiable design outputs.
During the six-week consultation period, Struber achieved:
- In-depth consultation with almost 200 residents over three pop-up events
- Growth of the stakeholder database to more than 615 interested individuals, including more than 115 organisations
- Three mail-outs to 5,300 households
- Structured interviews with 15 community influencers
- More than 1,000 votes across option decisions such as green space and community facilities
- Site tour with 20+ influential community leaders, Council and environmental specialists, including local media
