Elevating the brand through strategic content creation and positioning to increase engagement and generate leads

"Struber’s energy was infectious and filled us with confidence to take our business beyond the start-up phase and become a recognisable force within the AEC industry".

James Gleeson
Director

Struber worked with Marvel to create a  marketing strategy for growing connections by actively pursuing opportunities  to appear in unconnected users’ feeds.

To cut through the noise of similar content, our aim was to provide compelling reasons for new connections to start a conversation and make it easy for them to do so.

The focus of the marketing strategy was to grow Marvel’s brand in the marketplace, build a follower base and generate new leads.

Our approach included developing:

• A marketing strategy
• A three-month marketing campaign (including 50+ posts over 12 weeks)
• A strategic capability statement
• Branding templates for Marvel to use moving forward

Struber ensured Marvel’s social media platforms provided value to its audience and aligned to Marvel’s values and business strategy through meaningful and thought-provoking content.

Achievements included:

• Growing Marvel’s LinkedIn follower base from 298 to 462 (55% increase from March to June 2021)
• Achieving an average engagement rate of 6%.
• Generating positive brand awareness