Jerana’s brand potential was unlocked by updating the brand guide and key messages to simplify and refine its offering, including creating key assets for the website, social print, capability statements, case studies, and working with key specialist partners to deliver a website and social media strategy.
To ensure that Jerana could proceed quickly, Struber delivered:
- guidelines and messaging that made their niche and complex services grounded and easy to understand
- several visual assets to help explain their services and how they work
- templates to help create branded social media content
- website and social media strategy alongside Struber’s trusted and specialists advisors – streamlining the service offering for the client
Struber’s assistance helped Jerana to:
- unlocked their ability to create branded content and clearly articulate what they do to non-technical audiences
- started building an audience on LinkedIn
- built a website that was true to brand
