Strategy includes:
To deliver cost and time efficiencies in promotion, delivery and to reduce confusion with messaging, Struber advised to host south first, immediately followed by north engagement. Both areas were launched together, and the in-person engagement was finalised prior to COVID-19 restrictions, ensuring the project reporting and planning remain on time. Struber undertook detailed stakeholder mapping to identify key community connectors and influencers to broaden reach of the survey
Struber in collaboration with GTA Consultants, used a combination of traditional and digital engagement methods to raise awareness and drive participation:
- Social Pinpoint interactive mapping tool and survey
- Community pop-ups – promotional materials – Direct-mail postcards, fact sheets, corflutes, media release, website, and social media updates
- Feedback loops – project email address and phone number
- Individual consultation – key stakeholders and groups were invited to one-on-one briefings
Struber’s stakeholder mapping resulted in more than 20,000 people learning about the survey via key stakeholders’ Facebook and email channels.
During the 11-week consultation period, the following was achieved:
- 10 community pop-ups conducted
- 371 completed surveys
- 433 map comments
- 3,386 social pinpoint views
- 471 unique visitors.
Struber delivered a detailed Insights Report that captured complementary transport planning activities, community profiles and demographics, engagement strategy, delivery and outcomes, community feedback summary, key theme identification and summary, and ‘what we heard’ analysis – which informed the final Transport Opportunities Report.
