Struber partnered with Greyhound to deliver a best practice product launch strategy for an Australian first coach transport product, Whimit, that was set to revolutionise the youth travel and transport industry.
Our strategy focused on taking the product to the market with maximum impact, ensuring that all touch points across target audiences were consistent.
Struber developed an integrated marketing and communication campaign with global reach to increase awareness, build excitement and engender support and buy in internally within Greyhound and with B2B stakeholders including external agents and end consumers.
The execution and timing was planned and implemented across three key phases of the product launch:
- Pre-launch Teaser (something exciting is happening)
- Product Launch (get ready to Whimit)
- Post Launch (push to generate sales and maintain momentum)
Struber influenced the successful brand and product outcomes through creative, digital and engagement focused tools across the three phases.
