In this ever-accelerating digital biosphere, it’s time to think about how you can capitalise on technology and level up your online engagement skills. How might you go about doing this? Say it on video and leave an impact.
Seventy percent of marketers say that video converts better than any other way of communication, meaning your clients will not only receive the information but they will listen and action. For example; including a video on a landing page can increase conversion rates by 80%, enabling your popularity to upsurge.
Connecting with your audience is imperative in business. The awesome thing about the digital age is that you can spark a colossal network of connections by creating content that is easy and fun for people to share. Video production on social media generates 1200% more shares than text and images combined and video posts on Facebook have 135% greater organic reach. Not only can you say more in a video, but you can also say it in a more impacting and visually stimulating way. At the end of the day, if people like what they see, they will share it – so make it exciting! To do this practice inside-out thinking.
Be personable. Be endearing. Be innovative. Be inspirational. Be novel.
Don't let cheap and dirty be the reflection of the company. It is obviously imperative that you are proud of the content representing your business. So, invest in good quality products, don’t go for the cheap and dirty because it simply will not work. If you are not sure where to start, hire the pros.
Videos are processed by the brain 60,000 faster than text. A good video explains facts in a short but memorable format and the best part is that your audience can actually enjoy this experience. Overtime by rolling out good video, you will enhance your overall client experience, and in turn continue to build your relationship with your client. We all know the value in this.
Keep in mind that video is not only useful for external clients, but also internal communication within your business. As a superior means of communication, this approach can serve in many different areas. Video as a way of updating staff on changes in the business or revealing exciting news will not only reach more people faster but will leave a bigger, better impact. More than half of message interpretation is from facial expressions and body language. Fifty-five percent is facial expressions and body language, 37% is tone of voice 8% is words actually said. This means that when you are delivering information to either your staff or clients and if you do it through video you will drastically increase the level of engagement and thus the level of understanding/ response.
Another benefit with video, is that you can implement tools which give you access to valuable data, enabling you to examine useful information that informs outcomes and supports decision-making for your next video. You can view how many people have watched your video (clicks), how long they have watched it for and at what time they clicked away. Data is an incredibly important resource. But there is more where that came from, this is just some the amazing data you can unlock. What better way to stay up to date with your clientele than understanding? With various production options such as drone and aerial videography, live streaming and utilising audio effects and infographics, there is a way to create content for every occasion.
The benefits of good video production and online engagement are monumental and will drive successful outcomes. It really does not matter if you are a freelancer, small business or multinational corporate. If you say it on video people are more likely to listen. Attention is